Case Study 2: Security Technology Company

Objectives

• Host an event that fostered networking and relationship-building opportunities for current customers, prospects and partners
• Reinforce to the audience that our client is the premier provider of worldwide security

Strategy

To expand our client’s partnership program and to increase sponsorship sales, key partners and customers were invited to a forum that encouraged networking, the sharing of ideas, and communication of the company’s high-level strategy.

Solution

Our sponsorship team assisted the client in identifying and acquiring new business partners who qualified as event sponsors. Working collaboratively with the client, OWP established new value propositions and created a multi-tiered sponsorship model that offered competitive price points for new participants. OWP also partnered with a production house and they, in turn, brought a new level of sophistication and professionalism to the event. A video was produced that communicated the client’s corporate messaging, with flash technology being utilized for the first time to energize the company’s product demos.

Results

The event exceeded expectations and One World Partners was given additional responsibilities for future conferences that include assisting with the creative integration of the messaging in all collateral and managing speaker logistics. With OWP taking on these additional roles, our client was then free to focus on delivering greater value through content and increasing the ratio of high-value partners to customers.

“We’ve had a great time working with One World this year and appreciate dealing with your professional attitude. I’m looking forward to planning future events with your team. You guys did an AMAZING job with every detail, and helped our marketing group look like heroes. We’re fortunate to have One World as part of our team”