Transportation Company: “Drive to Win”

Objectives

Generate sales by creating a forum for suppliers to promote and sell their products, provide product training, and build long-term business relationships over a three-day training and tradeshow event.

Strategy

Create an environment for generating sales, networking, information sharing and camaraderie. Design a website that is customized based upon the attendees needs (corporate, supplier, dealer, etc.). Encourage participation in events and training by offering prizes and incentives.

Solution

We created an integrated marketing communications plan that leveraged the destination (Dallas) with a fun and memorable Western theme that was highlighted throughout the event in the signage, apparel, entertainment and events associated with the show. Audience participation incentives included prizes, giveaways, and financial incentives for purchases made during the event. The tradeshow featured 92 booths, and was the largest sales initiative organized by this company. The tradeshow extended over a three-day period, with different target audiences attending each day, which necessitated a different floor plan for each day of the conference.

Results

The event continued to generate increases in sales over the four-year period of the conference. Year four achieved record-breaking sales with a double digit increase over the prior year.

“I want to thank you and all of your staff for a great job. All of your team was amazing and we continue to receive compliments on how well organized the event was. Many thanks to you and your team!”